Title: Starbucks: Delevering Customer Service

Essay Details

Subject: Business
Author: Saundra H
Date: March 17, 2012
Level: College
Grade: A
Length: 1 / 227
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below: The Marketing Mix The Marketing Mix These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment...

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E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below: The Marketing Mix The Marketing Mix These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment...

Showed next 250 characters

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