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Title: Starbucks - Creating Value

Essay Details

Subject: Technology
Author: Edward K
Date: June 16, 2017
Level: University
Grade: A
Length: 3 / 842
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Schultz believes that happy employees are the keys to competitiveness and growth. In 1996, Starbucks employed approximately 16,600 individuals, including roughly 15,000 in retail stores and regional offices. * All of these "happy" employees help account for another of Starbucks' intangible resources--the company's reputation for providing quality and knowledgeable serviceStarbucks deploys their human resources by requiring that each employee have at least 24 hours of training...

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* All of these "happy" employees help account for another of Starbucks' intangible resources--the company's reputation for providing quality and knowledgeable serviceStarbucks deploys their human resources by requiring that each employee have at least 24 hours of training. Classes cover everything from coffee history to a seven-hour workshop called "Brewing the Perfect Cup at Home"...

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