Starbucks Analysis
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Title: Starbucks Analysis

Essay Details:

Subject: Business
Author: Jeffrey O
Date: August 16, 2014
Level:
Grade: A
Length: 25 / 7269

Essay text:

Starbucks was named after the first mate in Herman Melville's Moby Dick and is the world's leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. In Canada, Starbucks is a major player within the specialty coffee market. The top speciality coffee retailers in Canada are: Second Cup, Timothy's Coffee, Starbucks, Symposium Cafe, and Tim Hortons. Other direct competitors include: Williams Coffee Pub, Cupps, Just Desserts, Country Style, Coffee Time, and Dunkin Donuts. Starbuck's top indirect competition mostly serves smoothies, juices, yogurt drinks, and ice cream related beverages...

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