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Starbucks is credited with changing the way Americans--and people around the world--view and consume coffee, and its success has attracted global attention.
Starbucks has consistently been one of the fastest growing companies in the United States. Over a 10-year period starting in 1992, the company’s net revenues increased at a compounded annual growth rate of 20%, to $3.3 billion in fiscal 2002. Net earnings have grown at an annual compounded growth rate of 30% to $218 million in fiscal 2002, which is the highest reported net earnings figure in the company's history (See Exhibit 1). As Business Week tells it:
On Wall Street, Starbucks is the last great growth story...
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