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Title: Starbucks

Essay Details

Subject: Business
Author: Marla N
Date: December 3, 2012
Level: College
Grade: A
Length: 1 / 234
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Starbucks is selling “an experience that was unique only to Starbucks stores,” and had the opportunity to reach a different consumer than the traditional coffee shops. -Starbucks faced political problems when Arab students in the Middle East called for a “boycott of American goods and services,” including Starbucks...

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Also, Starbucks faced threats from NGOs which made it necessary to use coffee beans that were “grown under certain economic and social conditions.” -Starbucks faced competitors who offered lower prices than theirs for the same quality of product. ¬-Starbucks must know their customer in these foreign markets to attract business...

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