Starbucks
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Title: Starbucks

Essay Details:

Subject: Business
Author: Mary C
Date: January 28, 2014
Level: University
Grade: A
Length: 5 / 1297

Essay text:

It becomes public limited company in the same year. ? By 2002 Starbucks had become the dominant specialty-coffee brand in North America. Sales had climbed at a compound Annual Growth Rate (CAGR) of 40% from 1992 to 2002. Net earnings had risen at a CARG of 50%. ? In 2002 Starbucks had well over 5000 stores globally and were serving 20 million unique customers. It was opening average three stores daily. ? Starbucks had spent almost nothing on advertising. ? Starbucks first branding strategy focused on its product by maintaining its coffee standards. ? Starbucks seconds branding strategy was customer service...

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