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Word-of-mouth and buzz marketing can often be related in many ways because they are both a technique of viral marketing. According to WhatIs.com: "viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect." Buzz marketing and word-of-mouth are often viewed as a better source than mass media and most other forms of advertising because the personal level of consumer to consumer advertising lets satisfied consumers tell others how much they like a business, product, or service...
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