Sporting crises
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Title: Sporting crises

Essay Details:

Subject: Business
Author:
Date: August 13, 2015
Level: University
Grade: A
Length: 6 / 1556

Essay text:

The medium has only begun to prove its commercial viability in terms of return on investment over the past five years, and some believe that brands are being scared off by the inherent risks of sports sponsorship deals. Football is the most obvious sport whose commercial value has been tainted by the actions of its players. While the game still attracts multimillion-pound investment from brands due to the massive media spotlight it enjoys, many are questioning the wisdom of their associations in light of a seemingly never-ending stream of negative headlines. The guilt of the player involved in many of these cases can be irrelevant...

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