Title: Southwest strategic analysis

Essay Details

Subject: Business
Author: Elida G
Date: June 27, 2015
Level: University
Grade: A
Length: 19 / 5429
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Southwest was started in Texas as a commuter airline between Dallas, San Antonio and Houston. Today, it is one of the largest airlines in the country. It took on many marketing strategies in the beginning to try enter the market and gain some market visibility including having flight hostesses dress in colorful hot pants and white knee-high boots, giving passengers free alcoholic beverages on flights, devising plans to lower turnaround time, and cutting fares...

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While expanding the business, it continued to focus on customer satisfaction. In May of 1988, Southwest became the first airline to win the Triple Crown in a month. The Triple Crown is awarded to the airline with best on-time record, best baggage handling, and fewest customer complaints. Since then, Southwest has won the Triple Crown more than thirty times, including winning the annual award five times...

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