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Southwest Airlines Case Analysis

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Title: Southwest Airlines Case Analysis

Essay Details:

Subject: Business

Author: Miranda H

Date: May 12, 2017

Level: University

Grade: A

Length: 3 / 882

Essay text:

Recent news highlighted that Shuttle By United intended to discontinue some service (perticularly the Oakland-Ontraio route) and raise fares $10.00 per ticket. Southwest's respons to this and the coninued threat of losing market share to United should be: o Continue targeted advertising to the 9-route Intra-California market and weatehr the initial storm by Unted and await their withdrawal (Continental airlines tried to directly compete with Southwest and lasted 16 months before completely pulling out of the "point-tp-point" market. United's recent actions could demonstrate an inability to compete long-term and they are only in their fourth month)...

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