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Some of the key factors that contribute to Southwest's success are its conservative growth pattern, cost-containment policy and the commitment of its employees. Southwest has made its mark by concentrating on flying large numbers of passengers on high frequency, short hops at bargain fares. Southwest flies out of smaller satellite fields rather than major congested airports as they generate a higher turnover rate in the process. Deviating from their conservative strategy a little bit, they are introducing longer, nonstop trips as well as coast-to-coast travel.
Southwest continues to be the least expensive airline in the industry, as competition cannot meet the fares that Southwest is putting out into the market...
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