Southwest
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Title: Southwest

Essay Details:

Subject: Business
Author: Teresa S
Date: June 21, 2014
Level: University
Grade: A
Length: 6 / 1651

Essay text:

The airline began with one simple strategy: to get the passengers to their destinations when they want to get there, on time; at the lowest possible fares; and to make sure they have a good time on board. This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 101.9 million total passengers carried (in 2007) and with a total operating revenue of $9.9 billion. Southwest is traded publicly under the symbol “LUV” on NYSE and according to Money magazine it has been the nation's best-performing stock from 1972 through 2002. It has been in the top ten of FORTUNE's Most Admired Companies for six consecutive years (1998-2004) - a characteristic shared only by Berkshire Hathaway, General Electric, and Microsoft...

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