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Title: Southwest

Essay Details

Subject: Business
Author: Teresa H
Date: October 15, 2011
Level: University
Grade: A
Length: 13 / 3604
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In an industry where most of the airlines have been forced to either cut back or cease operations, Southwest has sustained its profitability in the face of severe obstacles. By offering low priced, short, frequent and convenient services, Southwest has carved a niche for itself in the market and has gained an edge over its competitors...

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However, the company faces the threat of rival airlines trying to emulate its strategy and enter the low fare market. This could potentially reduce Southwest's market share and profitability, and risk the sustainability of its competitive advantage. The airline industry is very competitive and Michael Porter's five-forces model can be used to explain why the potential for returns is so low in this industry...

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