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Souldice Hospital Marketing Strategy

Souldice Hospital Marketing Strategy

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Title: Souldice Hospital Marketing Strategy

Essay Details:

Subject: Business

Author: Irene P

Date: August 5, 2014

Level: University

Grade: A

Length: 8 / 2268

Essay text:

Therefore the service provider's task is to supply this evidence, to "tangibilize the intangible" [Kotler] Shouldice marketing strategy is one of a kind, in the sense that it is different, which is the secret behind every successful strategy. It's ?thinking out of the box'. It's sensing a need and fulfilling it in a remarkable manner. Everything we have studied in the past classes seems to be embodied in the strategy of Shouldice hospital from experiential marketing, brand loyalty, providing a memorable experience, the importance of good word of mouth advertising, to focus and using one's competitive advantage to such an extent that although people might try to copy it, there are slim chances of them getting it right...

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