sony strategy
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Title: sony strategy

Essay Details:

Subject: Business
Author:
Date: November 3, 2015
Level: University
Grade: A
Length: 4 / 1059

Essay text:

Masaru Ibuka, an Engineer, and Akio Morita, a Physicist, invested the equivalent of ?845.00 to start a company with 20 employees repairing electrical equipment and attempting to build their own products. The success story really began when Tokyo Tsuchin Kogyo, as the company was named, obtained a license in 1954 to make transistors. The transistor had been invented in America but it had not been applied to radios, which were valve driven appliances. Sony made Japan's first transistor in May 1954 and the first all-transistor radio. Since then Sony has led the field in invention and innovation - with the first Trinitron Colour Television in 1968, the colour video-cassette in 1971, the Betamax VCR which was the world's first home use video system in 1975, the Walkman in 1979, the 3...

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