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The latter, on the other hand, represents the commercialization of the invention itself’ (Scocco, 2006). There are countless numbers of occasions where good inventions fail to penetrate the marketplace. The Sinclair C5 (Marks, 1990), British Rail’s APT (Potter, 1989) and Sony’s very own nightmare, Betamax (Cusumano et al. 1992), are all examples of inventions that for one reason or another, failed to make the step up to innovation. ‘A fundamental requirement of a focus on technological change is the ability to identify product development opportunities and to translate these into successful products...
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