sony eye toy
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Title: sony eye toy

Essay Details:

Subject: Business
Author: Mike M
Date: May 13, 2015
Level: University
Grade: C
Length: 3 / 891

Essay text:

The product development pipeline for Eye Toy included new games produced by SCEE ("Eye Toy required" games requiring use of the Eye Toy) as well as games produced by third-party developers ("Eye Toy enhanced" games not requiring its use but promising an enhanced game experience if used). Reasons for the success of Eye Toy Play and failure of the groove From a strategic viewpoint, the Eye Toy was innovative and different from the competition. The Eye Toy play was successful for a variety of reasons in the game industry when it was launched. It was unique as it invoked a lot of interest from gamers as well as non gamers and had broad demographic appeal because of the hardware (the Eye Toy camera) even though some of the more abstract games had been confusing...

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