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Every channel has at least one or more soaps which are pivotal to there existence. BBC 1 for example continually justify their license fee charge through the popularity of prime time soap opera Eastenders, concerning the working class people of London's east end. ITV 1 and Channel 4 gain massive amounts of revenue through their primetime soaps of Coronation Street and Hollyoaks respectively. Coronation Street is also sponsored by Cadburys, and so along with Hollyoaks and other Commercial channels, must gain a continual and loyal audience in order to justify advertisers' placement of their commercials around the program and the vast sums of money that is spent on that particular time slot...
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