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Situational Analysis Chickfila

Situational Analysis - ChickfilA

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Title: Situational Analysis - ChickfilA

Essay Details:

Subject: Business

Author: John W

Date: March 2, 2014

Level: University

Grade: A

Length: 6 / 1664

Essay text:

The corporate purpose of Chick-fil-A, “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A”, their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation. Competitors The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees...

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