Sirius Satellite Radio Marketing Plan
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Title: Sirius Satellite Radio Marketing Plan

Essay Details:

Subject: Business
Author: Mary D
Date: January 6, 2016
Level: University
Grade: A
Length: 8 / 2345

Essay text:

They also derive revenue from activation fees, advertising sales on non-music channels and the direct sale of SIRIUS radios, which are currently sold in over 6,500 retail locations around the nation. As of December 31, 2004, SIRIUS has had over 1.2 million subscribers and 375 employees. MARKETS The overall market for Sirius is any consumer that listens to the radio. The target market that Sirius is aiming for is the 100 million automobiles currently on the road today. Sirius only has to gain a small portion of this market to become a profitable company. COMPETITION Sirius faces competition for both listeners and advertising dollars...

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