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Essay text:
Notwithstanding this, at the turn of the century, the company faced a number of serious challenges and threats to its position as the leader in the telecommunications industry in Singapore.
There was the threat of a new full service provider entering the Singapore market in early 2000, which would remove Singapore Telecom's monopoly of the fixed line sector of the Singapore market.
The company had in 1997 lost its monopoly of the mobile sector with the entry of MobileOne, a cellular phone operator. Internet telephony also posed a serious challenge to international call revenues and the Asian economic crisis had also intensified competition amongst operators with intense downward pricing pressures...
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