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Global comparable sales for the fourth quarter were at 6.3% and 5.7%, respectively. While in the US comparable sales ? up 6.9% for the month, 5.9% for the fourth quarter and 5.2% for the year.
Franchise, it was until Ray Kroc seen that the key was in opening rapid expanision of the company. Today, there are over 70
SWOT ANALYSIS:
Strengths: The biggest strength that the case study focused on was strategy. Palm employed a judo strategy starting with the "puppy-dog ploy" (Yoffie, 2001, p. 56). This strategy allowed Palm to stay in business and stay undetected as a threat to their competition, especially Microsoft, for quite some time...
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