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Essay Details:
Essay text:
Most of the time sexuality and the use of the
product in a real world setting is irrelevant, but for centuries if sexual
connotation is put upon the use of a certain product then the product has been a
success in the market place. In the following pages we will be analyzing an ad
for Robert Lee Morris Watches, placed in Harper's Bazzar, which uses the concept
of "sex" to sell it's watches. For a copy of the ad please refer to the end of
this report. We will be applying the basic Principles of Advertising to help
use critique this ad.
Objectives and Mission
The objectives of any company using the concept of using "Sex" in it's
advertising campaigns are clear...
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