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The foundation of the mass media, advertising tells us that everything can be bought, and that products can fulfill us-even meet our deepest human needs. In a capitalist society where dissatisfaction is key, advertising is very convincing. It convinces us to buy products to better ourselves so that we may fit the ideal advertisers have made for us.
The ideal woman is based on flawlessness: no lines, wrinkles, blemishes, and scars-no pores. She is human. This look can only be achieved cosmetically, and is the only standard of beauty in our culture (Kilbourne). "Deep in many girls hearts lies an impossible standard-long blonde hair, long, long legs, a slim, tall body, and perpetual youth...
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