SERVQUAL
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Title: SERVQUAL

Essay Details:

Subject: Business
Author:
Date: August 30, 2014
Level: University
Grade: A
Length: 25 / 7208

Essay text:

Vallalatorientalt 2. Vevoorientalt ? hibalehetoseg-, es kovetkezmenyanalizis (Zachke, 1988) ? statisztikai minosegellenorzes, ? hibakoltseganalizis (Steinbach, 1988) 2.1. Differencialatlan 2.2. Differencialt ? globalis minosegmegiteles ? globalis elegedettseg 2.2.1. Objektiv 2.2.2. Szubjektiv ? Silent-Shopper eljaras (Drewes, 1988) ? Termektesztek ? Mutatoelemzesek (Gork, 1988) 2.2.2.1. Gyengesegiranyzott 2.2.2.2. Erosseg- es ? panaszszituacio-elemzes (Bruhn gyengesegiranyzott 1982) ? tobbtenyezos eljaras ? A problemak fontossag- es ? dekompozicios eljaras gyakorisagelemzese (Strauss/Hentschel 1990) 5...

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