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Essay Details:
Essay text:
A person could go to a cafe one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as:
Inseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it ( a DVD of the same performance would be a product, not a service)
Intangible - and cannot have a real, physical presence as does a product. For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible...
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