Title: Selecting A Global Target Market Strategy

Essay Details

Subject: Business
Author: Stacy F
Date: January 5, 2016
Level: University
Grade: A
Length: 2 / 344
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It involves creating the same marketing mix for broad market of-potential buyers. This strategy calls for extensive distribution in the maximum number of retail outlets. The appeal of standardized global marketing is clear: greater sales volume, lower production costs, and greater profitability. The same is true of standardized global communications: lower production costs and, if done well, higher quality and greater effectiveness of marketing communications...

Showed first 250 characters

Do you need an essay?

Here are the options you can choose from:

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page

Do you need many essays?

FULL access to essays database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month

The same is true of standardized global communications: lower production costs and, if done well, higher quality and greater effectiveness of marketing communications. Coca-Cola, one of the world's most global brands, uses the appeal of youthful fun in its global advertising. Its sponsorship program is global and is adapted to events that are popular in specific countries ]The second global targeting strategy involves devising’ a marketing mix to reach a single segment of the global market...

Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!
 

Common topics in this essay:

Comments

Similar Essays:

Fashion Channel

1 pages / 90 words

Marketing Research Problem

1 pages / 258 words

Segmentation

1 pages / 254 words

Selecting A Global Target Market Strategy

2 pages / 344 words

Starbucks Situation Analysis

1 pages / 247 words

Starbucks Situation Analysis

1 pages / 298 words

The iPhone

1 pages / 279 words