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They would find that a lot of customers, primarily women, order their beverages with skim milk as opposed to cream. They would take this information and apply it to a healthier choices campaign which promotes “Skinny” drinks that use skim milk.
These “Skinny” options are an area that Second Cup has the upper hand on. Starbucks has the option of using skim milk as well in their beverages; however, it is not promoted as a campaign.
The “Smart Options” line of products will also likely appeal to those wishing to lose a few extra pounds in order to get into “bathing suit” shape.
Surveys
In-store surveys would also be a beneficial research method...
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