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Title: Scorpio

Essay Details

Subject: Business
Author: Edwin M
Date: July 1, 2012
Level: University
Grade: A
Length: 4 / 1029
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

One of most important point which this case reveals is that at a certain point of time, there was confusion about the distinction between that of Car and Jeep and therefore it is imperative that the company positions itself so that it can make maximum benefit. Situation Analyses: Mahindra & Mahindra, once a dominant player in the area of utility vehicles was rapidly losing market share...

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It had a good presence in the rural markets but minimal in the urban markets. M&M is losing market share to financially strong Indian as well as global brands and plans to realign their product and brand portfolio. Although the company’s products have primarily had an image of being rural with jeep looks and were not perceived as modern or technically advanced yet they are considered economical, rugged easy to maintain and dependable...

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