|Date:||July 19, 2015|
|Length:||1 / 292|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Plax has targeted fighting plaque as a new benefit for mouthwash. In two years, Plax has gained 10% of the market and during a time when the market growth rate has been declining. The Scope brand has maintained a constant market share level with slight decline and still retains largest percentage of the market...
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She has formed a team across company functions to address these issues and formulate a strategic plan.
Decisions to be Made
1) Should Scope maintain the status quo or seek new opportunities?
2) Should Scope reposition its current product or develop a new product?
3) Should Scope launch a flanker brand or introduce a line extension?
These decisions must be made in this order...
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