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Saturation Publicitaire

saturation publicitaire

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Title: saturation publicitaire

Essay Details:

Subject: Business

Author: Adam K

Date: July 25, 2014

Level: University

Grade: A

Length: 10 / 2880

Essay text:

Il existe une vraie penurie au niveau de toutes les categories de produits. Il n'y a pas de produits de marque. Comme durant le Moyen Age, les produits sont identifies par le lieu de production ou par le nom du manufacturier. Le bouche-a-oreille tient le role de la communication commerciale car une fois que la marchandise arrive en magasin, la nouvelle commence a se repandre. Meme si les produits de marque sont difficiles a trouver, des marques comme Pepsi, Coca-Cola, Mercedes, Levi's sont tres bien connues partout dans le monde. Elles detiennent un pouvoir en soi, car dans ces pays pauvres un produit de marque peut se transformer en un objet de culte (voir les voitures americaines a Cuba) ou peut servir de monnaie d'echange contre d'autres produits ou services...

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