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Title: Sainsbury's marketing communications plan 2008-209

Essay Details

Subject: Business
Author: Christine B
Date: July 23, 2013
Level: University
Grade: A
Length: 5 / 1433
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Like-for-like sales growth, excluding fuel, of 4.3 per cent over the summer quarter and 3.9 per cent for the first half, Sainsbury’s is the most trusted ‘own-brand’ among supermarkets. Almost half of all shoppers placed ‘high’ trust in Sainsbury’s own products (47%) compared to 27% for Tesco, 17% for Asda and 15% for Morrison’s...

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Research carried out with 1,000 consumers in August 2008. After the advertising campaign - featuring Jamie Oliver offering family meals for less than ?5 - Sainsbury's became more popular with consumers than any other adverts the supermarket had ever done. Within the present financial crisis , Sainsbury's was "stealing very successfully" from its upmarket rivals...

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