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Its closest competitor was Asda online, which took 16%, followed by Sainsburystoyou.com with 14%.
Customers of Sainsbury's, however, spent the most per order, averaging almost ?90 compared to ?80 for both Tesco and Asda. Asda and Sainsbury's online shoppers also bought more items per order, with both averaging 69 units per order compared to Tesco's 58.
The research, comScore said, was culled from the behaviour of more than 2 million consumers which had given the firm permission to monitor their online activities.
Having tracked the delivery costs charged by each retailer, it found that Sainsbury's online customers incurred the lowest average delivery charge during the period, at just over ?3...
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