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Title: Royal Caribbean Cruises, Ltd: Hbr Case Study

Essay Details

Subject: Technology
Author: Becky L
Date: June 11, 2017
Level: University
Grade: A
Length: 4 / 1095
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Tom Murphy was instrumental in bringing these together. A threefold business strategy was in place. It consisted of 1) design better cruise experiences, 2) reduce costs and 3) grow revenues. It improved guest experiences through luxurious ships with rock-climbing walls and ice-skating rinks, the Silverwhere seating arrangement program, Internet cafes and the introduction of a debark card for reduced debarkation times...

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It improved guest experiences through luxurious ships with rock-climbing walls and ice-skating rinks, the Silverwhere seating arrangement program, Internet cafes and the introduction of a debark card for reduced debarkation times. While Royal Caribbean was not the low-cost leader that larger competitor Carnival was, it offered a premium cruise experience at mass-market price and leveraged the individual character of its two brands ? Royal Caribbean and Celebrity...

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