Title: Role of Marketing
|Date:||February 3, 2016|
|Length:||2 / 596|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Secondly, as marketing focuses on the needs and wants of customers, it gives a business direction and help it to manage in a changing environment. Thirdly, it provides the information the business needs in order to change direction or adjust its tactics by providing new products or changing existing products...
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Fourthly, marketing helps to coordinate how a business can best use its resources to satisfy customers and achieve profit targets, yet the marketing plan can actually be seen as the 'blueprint' for a business's future success.
As it is noted in order to carry out the marketing program, a business needs a plan that will help it to achieve its objectives, and there are several stages needed to be taken; which include the situation analysis, establishing market objectives, identifying target markets, developing marketing strategies, (Doyle, 1994, 26) preparing marketing plan, and the implementation, monitoring and adjustment of the plan...
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