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Riordan Problem Solution 1

Riordan Problem Solution

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Title: Riordan Problem Solution

Essay Details:

Subject: Business

Author:

Date: September 8, 2013

Level: University

Grade: B

Length: 4 / 980

Essay text:

Research and Development is conducted at corporate headquarters in San Jose, California. Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers. Recently, Riordan made several strategic changes in the way it manufactures and markets its products. Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but also prompted them to adopt a customer-relationship management (CRM) system. Primarily sales teams rather than single salespeople now service customers, with each team focusing on a particular customer segment...

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