Title: Ringtones market
|Date:||April 23, 2013|
|Length:||8 / 2160|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Types of consumer buying behaviour are determined by level of involvement in purchase decision. This is affected by the importance and intensity of interest in a product in a particular situation. In short; someone who places importance on what ring tone they have, would consider ring tone selection to be a high involvement purchase...
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This is affected by the importance and intensity of interest in a product in a particular situation. In short; someone who places importance on what ring tone they have, would consider ring tone selection to be a high involvement purchase. The fact that a ring tone is a product visible to others, means that a consumer who places importance on ring tones will view the selection process with a high social risk...
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