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This establishes Chris Paine's ethos. Chris Paine targeted his film towards an audience who will support his viewpoint on electric cars--a group who is interested in world issues such as global warming, consumerism, and technology. Using this film as his medium, he rallies support for the electric car. His objective is to acquaint his audience with the electric car and to identify which factors lead to its downfall. Effectively using all three rhetorical strategies, ethos, pathos, and logos, Paine tells a convincing tale.
The film begins with a funeral. Weeping mourners give their eulogies to "a special friend, an idea...
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