revlon case study

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Title: revlon case study

Essay Details:

Subject: Business

Author: Christopher R

Date: July 4, 2011

Level: University

Grade: B

Length: 3 / 628

Essay text:

mass-market distribution channel. In 2005, Revlon introduced 14 new Beauty Tool products, including a new line called Expert Effects which have been designed ergonomically to enable proper technique for expert-like results. Fragrances: The Company sells a selection of moderately-priced and premium-priced fragrances, including perfumes, eau de toilettes, colognes and body sprays. The Company's portfolio includes fragrances such as Charlie and Ciaraas well as Jean Nat. In 2006, the Company intends to re-enter the prestige fragrance market in the U.S. Anti-perspirants/deodorants: In the area of anti-perspirants and deodorants, the Company markets Mitchum, Aquamarine and Hi & Dri antiperspirant brands in many countries...

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