Revlon - 2004
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Title: Revlon - 2004

Essay Details:

Subject: Business
Author: Jason V
Date: September 14, 2016
Level: University
Grade: A
Length: 12 / 3432

Essay text:

turned into a multimillion dollar organization, becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world's leaders in cosmetics, skin care, fragrance and personal care. Their vision is to "provide glamour, excitement and innovation through quality products at affordable prices." In 1985, Ronald Perelman gained control of the company in a hostile takeover and now owns approximately 83 percent of Revlon. Perelman helped return the company to its roots (of cosmetics) and sold off the healthcare products. He refocused the company to become an internationally known manufacturer and seller of cosmetics and fragrances...

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