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Title: Review Of Mobile Marekting Literature

Essay Details

Subject: Literature
Author:
Date: September 11, 1997
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Grade:
Length: 17 / 4838
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This type of advertising is most commonly seen as a mobile web banner, mobile web poster or full screen interstitial, which appears while a requested web page is loading. Other forms of this type of advertising are short message service (SMS) and multimedia messaging service (MMS) adverts...

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Other forms of this type of advertising are short message service (SMS) and multimedia messaging service (MMS) adverts.’ The value of mobile communication is already high, but it continues to rise for a number of reasons. Firstly, mobile marketing is a form of ‘close’ communication; the mobile phone is already a big part of people’s lives across developed countries, but it is rapidly reaching a similar status all around the world...

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