Retail

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Title: Retail

Essay Details:

Subject: Business

Author: Doris N

Date: January 15, 2011

Level: University

Grade: A

Length: 8 / 2227

Essay text:

The major thrust from the government came in the form of the new industrial policy of 1991, which propounded the concept of liberalization and promoted foreign investments. By definition this intensifies the competition and ultimately benefits the consumers in terms of quality products and wider choice. Over the years, the industry has grown at a very fast rate. The growth was beyond the expectations of many. It was expected that the international players would leave no stone unturned to capture the huge potential of the Indian market. After the exit of Coca-Cola and Fanta in 1977, various brands appeared on the Indian scene, courtesy Indian entrepreneurs, which fizzled out over a period...

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