Title: RESPONDING TO THE ENVIRONMENT (Strategies)
|Date:||July 22, 2012|
|Length:||2 / 304|
|No of views:||0|
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cut price/ incentives to increase demand
b. Adopting to the core: By customizing the product to meet the varied & changing demand. Instead of mass production & a universal product for all, companies opt to produce different products to satisfy different consumer needs.
II- INFLUENCING THE ENVIRONMENT
Independent Strategies: That an organization acting on its own uses to change some aspect of its current environment...
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[E.g. Public relations, Legal actions, political actions, competitive aggression]
Cooperative Strategies: Used by two or more organizations working together to manage the external environment. Types:
– Contraction: agreement between two groups to exchange goods / services.
– Cooptation: New elements into firms leadership (labor rep’s, bankers, customers)
– Coalition: Acting jointly on some issues for some period of time...
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