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Differentiation through the delivery channel (i.e. delivery of services against payment) is difficult. A growing number of service companies have embarked on a journey of positioning through the communication channel (i.e. advertising and personal selling) (Andreassen, T. 1995), with the objective of building strong corporate images in order to create relative attractiveness. This development is in line with Lovelock (1984) who claims that «(images).. . are likely to play only a secondary role in customer choice decisions unless competing services are perceived as virtually identical on performance, price, and availability»...
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Common topics in this essay:
- The Nature of Loyalty
- Airtel-Winning Customers Through Loyalty Program"
- Article Summary-The Mismanagement of Customer Loyalty
- Customer Loyalty
- Loyalty
- mismanagement of customer loyalty
- Research Proposal. Affecting Customers Loyalty.
- The affects of customer Loyalty
- Loyalty to one's king
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- Loyalty
- The role of loyalty programs in behavioral and affective loyalty
- Customer Loyalty
- customer loyalty programs
- Kudler Customer Loyalty Program
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