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Essay Details:
Essay text:
This course is given in
order to learn how to judiciously use (multivariate) statistical methods to support strategic and tactical
marketing decisions.
A major PC retailer in Tilburg needs help defining and implementing a new strategy to stimulate sales
and increase profit. In order to cope with frequent new product introductions in the portable PC
segment the retailer has already gathered information on which attributes consumers consider more
valuable when choosing to buy a laptop. These attributes, as Ill as psychographic variables are taken
into account when conducting the analyses. These analyses are concentrated on multiple marketing
research techniques...
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