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Essay Details:
Essay text:
Where the seller's geographic market is less certain, attention is paid not only to
actual sales patterns but also to price relationships and movements in different areas. In
sum, the relevant geographic market in competition analysis is that "section of the
country" where a firm can increase its price without attracting new sellers or without
losing many customers to alternative suppliers outside that area.
(2) Market Structure and Market Power
Required Statistical Information
? Market Share of Each Concerned Firm in Each Geographical Market
? Average Market Shares in Each Geographical Market
? Four-Firm Concentration Levels and HHI
? Industry Price-Cost Margin
? Price Cost Margin by Each Concerned Firm
? Imports of Concerned Goods
(a) Market Share
Market shares are antitrust's chief tool for assessing the competitive significance of
firms in the relevant market...
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