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Representing Marlboro

Representing Marlboro

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Title: Representing Marlboro

Essay Details:

Subject: Business

Author: Christopher D

Date: March 29, 2017

Level: University

Grade: A

Length: 7 / 1819

Essay text:

In 1881 the company went public, Leopold Morris joining Joseph Grunebaum to establish Philip Morris & Company and Grunebaum, Ltd. This partnership was dissolved in 1885 and the company became known as Philip Morris & Co., Ltd. The company finally left the founding family's control in 1894, when it was taken over by William Curtis Thomson and his family. Under Thomson, the company was appointed tobacconist to King Edward VII and, in 1902, was incorporated in New York, by Gustav Eckmeyer. Ownership was split 50-50 between the British parent and American partners. Eckmeyer had been sole agent for Philip Morris in the US since 1872, importing and selling English-made cigarettes...

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