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The discussion refers to aspects of communication, marketing and sponsorship; which have been taken as lessons prior to going into the event industry. There are references to literature and venue site visits which cement theories behind event management in relation to the event.
2. INTRODUCTION
In October 2007 a group of 6 students was put together to plan, organise and deliver a public event, as part of assessing the module “Delivery and Productions of Events” (BUSI-1136). In December 2007, the group welcomed 2 other students who took on roles immediately.
Group members, their field of experience and roles during planning of the event:
Name Previous Experience Role within Event
Miss Claudia Rodriguez (Conferences) (Marketing)
Miss Ester Rodriguez (Festival Administration) (Administration)
Miss Nina Bruining (Box Office Administration) (Sponsorship)
Miss Nana Kato (Sales and Retail) (Budgeting)
*Miss Lisa Choi (Flower Arrangement) (Sponsorship)
Mr...
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