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Title: Redbull Pricing Factor

Essay Details

Subject: Business
Author: Leroy D
Date: January 25, 2017
Level: University
Grade: A
Length: 1 / 275
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The price tells us that the target market has characterised the product that signifies prominence and status i.e. the market has characterised the product to their degree of prestige sensitivity. This means that the product has high quality in the minds of the buyer. By marking the price 0.35c above the leading competitors marketers at Red Bull use their price to distinguish from the other competing brands...

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This is an example of non-price competition. A major advantage of non-price competition is that Red bull builds customer loyalty, again catering the needs of their target market that will purchase the product again for the benefits. This method ensures that the product has a superior quality compared to its competitors and hence will act on the consumer’s thought process as they use the price quality association...

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