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Not incidentally, these are the two largest media markets in the United States. Los Angeles and New York are populated with many upscale, media-centric trendsetters who relish being on the cutting edge of retail, cultural and fashion concepts and who tend to generate publicity. Both markets also have high concentrations of celebrities whose patronage can drive brand awareness.
Clearly, Red Mango has intentionally and successfully drummed up a lot of free publicity and leveraged it into increased sales. According to Fast Company, Red Mango plans to open stores in 2008 in two other media-friendly and promotion-driven markets: London and Las Vegas...
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